Herrmann Brain Dominance Instrument

Discover Your Thinking Style
HBDI Assessment Profile



One of the most intriguing parts of the Herrmann Brain Dominance (HBDI) feedback is how our behavior may change in times of stress. We often see the “light bulb” go off with the realization that behaviors we do not expect sometimes happen because we are hard wired to act that way.

It can help explain why people get confused with us because we send mixed signals. The good news is there are ways to manage it and you learn how to do that in your debrief session.


Paired HBDI Analysis

We have received requests for couple or pair HBDI assessment feedback.

Paired analysis is often done with boss-subordinate or peer to peer relationships; couple analysis is for spouses or significant others to assess how their thinking styles affect their relationship and to take steps improve it.

When selecting pair or couple option, each of you receives an additional report outlining how your profiles interact, balance or counter-balance with one another. This insight can be the answer to why breakdowns in communication may be hindering progress in your relationship.



HBDI Assessment & Debrief Options

Shipping out of the U.S. will be done by priority mail with a shipping fee. Import taxes and duties are your responsibility.

The HBDI assessment is taken online. Once payment is made, you will receive the access information to take it.

Individuals, pairs or couples may receive their HBDI assessment profile information via mail including a one hour feedback session by phone (U.S. only) for a basic introduction fee.

Larger groups should contact me directly. To make your payment immediately through PayPal, select your option (you can use a credit card too by selecting that option).

Instructions for Completing the HBDI Assessment via the Internet:

The instrument takes about 20 minutes to complete. There are no right or wrong answers, fill it out honestly. To complete your profile:

  1. Go to http://www.herrmannsolutions.com/assessment/
  2. Underneath the “I have an access code” select your preferred language
  3. Next, type in the key that you have received from me
  4. Next, click on the group with name you have received from me
  5. Complete the survey and click “submit”
  6. Please wait until you get the confirmation page, and then you can exit the program. That’s all there is to it!

After finishing the assessment, your individual profile is generated. I will contact you to receive your results and set up your HBDI assessment debrief session!

To find out more about taking the Herrmann Brain Dominance Instrument (HBDI) and how the results may help you, contact me.


Do you have an interest in learning how your HBDI profile can help you? I have written a number of articles at Elephants at Work on the application of the HBDI with individuals and teams.

HBDI Question Series Part 1

What is the HBDI? What are the major components?

HBDI Question Series Part 2

Learn more about the HBDI Model.

HBDI Question Series Part 3

How to apply the HBDI model to other important people in your life.

Conversation Breakdowns: It Might Just be the Approach

When you are not connecting with someone, are there ways you can create better communication?

What We Do Not See may be More Important Than What We Do See

Blinders can impact your ability to assess situations clearly.

HBDI Gives Insight into Stress Behavior During Tough Times

Your stress behavior may be very different from your steady state behavior.

Interested in Becoming a Certified HBDI Practitioner?


Lynn’s use of HBDI was an outstanding process to assist the Sales Team in developing the critical thinking process; improving the decision making and problem solving processes; and enhancing the communication and accountability skills to allow Johnson Polymer to successfully grow our business in competitive times. Lynn’s personal rapport with the Sales Team is outstanding. Her direct engagement empowered our sales team to deliver five successive years of breakthrough performance by building their skills and confidence to face any customer or sales situation.

Carroll Bennett

Sales Director , North America BASF